Isn’t it amazing that now that film has all but disappeared, everyone seems to be into the “vintage” look for their films and photographs? Hipstamatic, Camera Bag, 8mm iPhone apps.

Behind-the-scenes Photo by Jason Van Fleet on Margaret Malandruccolo set
We spend all this time, money and effort developing new digital technologies for cleaner, sharper, higher resolution images, and now everyone wants the throw-back to 8mm grain, texture, scratches, and dirt (which I’ve always loved, so I’m not complaining… just….)
Hmmm….. Interesting.

Elliott photographed by Ben Nussbaum
A very wise friend of mine introduced me to the idea of the pendulum swing (yes Tank, I mean you), and we certainly see obvious signs in politics, fashion,
art movements, etc. So we’ve gone from far left, to far right, to center. We’ve gone from cross-processed to cleaner realism to hyper-real, and now I’m seeing this trend back to texture, age and grit.
Last year in PDN Magazine I noticed that one of the Photo Contest winners had shot a self-portrait on her iPhone, processed it in Camera Bag, entered the contest and was declared a winner.
Hmmmm…. Interesting.
A couple of months ago I shot yet another video on the Red Camera, and after falling in love with the iPhone app “8mm”, the artist really wanted to go with that old 8mm look.

Lindi Ortega still from "Little Lie" video director: Margaret Malandrucolo
Let me tell you, the amount of work it took our underpaid and overworked editor to create this look and make it seem organic was really something. I’m always told “digital is cheaper” and “we just can’t afford to shoot on film”, but honestly, at the expense of how much man-power and how many sleepless nights?
While I used to have time to sit on a patio and share a drink with a fellow photographer while the film was processing at the lab, now I am the lab, now I am the printer, now I am the retoucher. And hence, no more time to be social and explore ideas with my peers. Just a lot of lonely nights in front of the computer.
But, at the end of the day, it’s always nice to have really cool photos that you look really good in – we don’t really want to see all those pores and imperfections and details. So whether Hipstamatic helps us out, or a retoucher/photographer spending endless hours, hopefully, at least we’re creating photographs that make people look twice.

Katie Laster photographed by Nick D'Itri